Notebook and pen

Why Writing Enhances Your Digital Career

A friend of mine said she just joined the “A Page a Day” group on Facebook. She’s a fellow ‘writer-at-heart’ who is unable to really write because she’s focused on her work. There are a lot of writers out there who do feel constricted by their jobs and everyday life to really write properly. I know get really jealous when I see people churn out one quality blog post after another. I also meet a lot of friends and colleagues who are fraustrated by the fact that they cannot concentrate to write for themselves.
Then there’s another set of folks who have always told me that they hate to write. Interestingly, these folks tend to be younger, and are almost at the start of their careers. I usually cringe when I hear someone say they really don’t like writing and that they want to do as little writing as possible. If I hear this in an interview the resume goes directly to the rejected pile.

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Learn Digital Marketing for Free

yu yu din - Inbound Marketing certified professional“Never stop learning,” is one of my mottos that drive who I am. Being in the digital world there’s always a new thing to learn. That’s why I love it so much that I’ve fallen into a profession that’ll get me to do just that. Sometimes though, no matter how much of an autodidact I’ve been, I still doubt how much knowledge I actually have. Plus I like to be secure in thinking I know just a bit more. (I know, I’m such a geek.) I also use learning opportunities to check what I’ve learned is true.

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Should there be Responsible Advertising Rules?

Cinthol's New Advertising in IndiaI hate the new(ish) Cinthol commercial.

It has no respect for the pristine environment it was shot in. It has no ‘green’ value system, and it assumes, even encourages you bring a soap bar to a perfectly natural environment. I am also really surprised by Leo Burnett’s comments on it on Brand Equity. The commercial scored a surprising 5.5 on the Leo Burnett 7+ ranking system. But yes, it probably appeals to the youth looking for adventure and repeatedly saying the word, ‘awesome’. It just doesn’t make sense to me to carry bars of soap into clean, green, refreshing natural settings. If we did that, those places won’t exists any more.

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