Yu Yu Din is a marketing and communications professional with nearly twenty years of experience in both traditional and new media for developed and emerging markets. She has established and led digital teams in India and Myanmar working with Fortune 500 to 100 brands across a range of sectors, including aviation, consumer goods, telecom, automotive, energy, as well as non-profit and non-governmental agencies.
After living abroad for twenty years, Yu Yu Din returned to Yangon, Myanmar. She was offered a great opportunity to set up Mango Myanmar Group’s digital arm – Wave Digital. She said good bye to India, her home for the past twelve years, where she worked as Head Digital Strategist for WPP’s Genesis Burson-Marsteller and other online media companies.
Her expertise is in external and internal communications strategies that boost the bottom line. Her strongest skill set is in digital marketing and content strategy that includes blogs, email and social media marketing, with a proven track record of turning results in a short span of time.
She specializes in advising individual clients, businesses, and non-profits with holistic digital marketing and communication strategies that drive revenue and engagement. She manages teams to develop and implement best practices that result in boosting site traffic, SEO dominance, and improving open and click-through rates to ensure best message delivery. Ms. Din has successfully researched, wrote, and won grants for non-profits. She strongly believes in using social media for social change.