“Never stop learning,” is one of my mottos that drive who I am. Being in the digital world there’s always a new thing to learn. That’s why I love it so much that I’ve fallen into a profession that’ll get me to do just that. Sometimes though, no matter how much of an autodidact I’ve been, I still doubt how much knowledge I actually have. Plus I like to be secure in thinking I know just a bit more. (I know, I’m such a geek.) I also use learning opportunities to check what I’ve learned is true.
It has no respect for the pristine environment it was shot in. It has no ‘green’ value system, and it assumes, even encourages you bring a soap bar to a perfectly natural environment. I am also really surprised by Leo Burnett’s comments on it on Brand Equity. The commercial scored a surprising 5.5 on the Leo Burnett 7+ ranking system. But yes, it probably appeals to the youth looking for adventure and repeatedly saying the word, ‘awesome’. It just doesn’t make sense to me to carry bars of soap into clean, green, refreshing natural settings. If we did that, those places won’t exists any more.